![]() ![]() They did this for 3 years 2020, 2021 & 2022 and they got the results. It make sense for them to have this move, because of there strategic change to online experiences, monthly stay for frontine people and last the shift to brand driven marketing from search engine marketing. Reason, Airbnb has now become a verb in the world of travelling and thats due to brand name. Taking the example of Airbnb, if PMMs has to drive the product is very need of their business. There I still believe (based on my limited knowledge) the traditional PMs will come up. However there are internal facing PM who ensures the topline is supported much better way to ensure the overall perspective runs well. Hence, the PMMs perspective is making more sense. The most talked about is External (which should be) because that’s where the golden bird “Revenue” is. In any Organization we look into two types of customers (larger organisations like Airbnb) - Internal and External. If you are a PM, how much time do you spend doing PMM giri? The stack of importance is changing: Making is not essential as Selling, and Selling is not as essential as Earning. Players abandoned the game, and industry folks complained to the advertising board, stating unethical practices.īUT Playrix did the most brilliant thing! They ADDED all these mini-games into their games and now advertise using this as their USP! Viewers loved these ads and downloaded their games, ONLY to discover they were FAKE. (Puzzles with burning lava, and water reservoirs.). PMMs will start with "what can excite my users", then test, reiterate and finally bake that excitement INTO the product if not already inside-building products outside in.įor years, Playrix - the company that made Gardenscapes and Homescapes, featured 'mini-games' in their ads to attract players. ![]() Now, many traditional PMs think "marketing" is a creative function.Īnd that's what building products is also about Marketing involves 'telling stories about facts' (original #dhandhekibaat quote). Classic PMs will be relegated to more and more "Project Management" roles IF they are not interested/capable / both in 'marketing'. "We got rid of the Product Managers Function" - Brian Chesky - CEO of Airbnb.Ī larger-than-life move happened at Airbnb when the founder announced that "Product Marketing Managers" (PMMs) would be the NEW PMs.Ĭheck the video link for the announcement snippet (it starts 3 secs before :) ![]()
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